That’s great! We’ll never sell or swap your data, and will keep your details secure. Our email updates will always include an unsubscribe link. You can read more in our privacy policy. Please note: Choosing ‘no’ means you won’t receive our email updates on how you can help end cruelty to farm animals. If you currently receive email updates from us, choosing ‘no’ will stop these emails.

Honest Labelling – tell us the whole truth

Current labelling of meat and dairy products is unclear and misleading. Consumers don’t have the information they need to avoid factory farmed products.

Despite the terrible cruelty of intensive farming, right now there is no legal requirement for labelling to indicate how animals farmed for meat and dairy are reared. This means we have a haphazard mishmash with some products having voluntary labels, some having no information and some carrying labels or images which are downright misleading.

A factory farmed sausage labelled ‘all natural’ and ‘farm fresh’, with packaging showing green fields and trees, is still a factory farmed sausage. But how could an average consumer make an informed decision to avoid it?

When shoppers have clear information about farming systems, they change their buying habits – just like with eggs. Once eggs were labelled by farming method: Caged, Barn, Free Range or Organic, consumers bought more of the higher welfare eggs, changing the lives of millions of hens.

Our idea is simple; extend this labelling scheme to all meat and dairy products.

The UK government has expressed interest in better labelling, but time is running out to turn this interest into action.

Please add your name to our petition, calling on the government to tell us the whole truth.

Take action

Sign this petition today to call for mandatory method of production labelling.

If you are a UK citizen or resident please complete the form below to add your name to the petition. Otherwise please click here for other actions you can take for farm animals.

Description Value
Custom Donation Amount Field Placeholder:
Single Gift Button Label Text
Single Donation
Regular Gift Button Label Text
Monthly Gift
Donation Purpose in PayPal for Single Gift:
Giving farm animals a voice
Donation Purpose in PayPal for Regular Gift:
Giving farm animals a voice every month
Field Placeholder Texts
supporter.title.other Other
supporter.firstName First Name
supporter.lastName Last Name
supporter.emailAddress E-mail address
supporter.postcode Postcode
supporter.address1 Address
supporter.address2 Address City
supporter.region Region
supporter.creditCardHolderName!CC Name on front of card
supporter.creditCardHolderName!DD Account holder's name
transaction.ccnumber Card number
transaction.ccvv CVV
supporter.bankAccountNumber Account number
supporter.bankRoutingNumber Sort Code e.g., 112233
Field Name in Error Messages (override default text auto-generated from label)
GDPR opt-in question radio field Stay connected question
Field Block Prefixes
GDPR opt-in question radio field

Stay connected

Field Label Texts
supporter.creditCardHolderName!CC Card holder's name
supporter.creditCardHolderName!DD Account holder
Thank You Messaging
Single Thank you for your kind donation of
Monthly Thank you for your monthly gift of
Error Messages
( parameter placeholder: %% )
CANNOT_PROCEED Cannot proceed because of the following issues:
IS_REQUIRED %% is required
IS_INVALID %% is invalid
ENTER_A_NUMBER Please enter a number
TWO_NEAREST_VALUES The two closest valid values are %% and %%.
PLEASE_ENTER Please enter
AN_INTEGER_VALUE an integer value
MAX_TWO_DECIMALS a value with max two decimals
VALID_VALUE a valid value
MINIMUM_IS The minimum is %%
MAXIMUM_IS The maximum is %%
GIFTAID_EXPLAIN An answer to the Gift Aid question
CC_EXP_MONTH Card expiration month
CC_EXP_YEAR Card expiration year
Parameter Value
Sticky button on mobiles
Focused page (no standard header, menu etc.)