That’s great! We’ll never sell or swap your data, and will keep your details secure. Our email updates will always include an unsubscribe link. You can read more in our privacy policy. Please note: Choosing ‘no’ means you won’t receive our email updates on how you can help end cruelty to farm animals. If you currently receive email updates from us, choosing ‘no’ will stop these emails.

Disclaimer: In case you haven’t guessed, this is not an official statement from Sainbury's about their #brokenpromise


Eight years ago, Sainsbury’s announced plans to stock only higher welfare own label fresh chicken. They even took out newspaper adverts to shout about their animal welfare credentials. But, today, less than 20% of the chicken they sell is higher welfare. And now they’ve decided they’re not even going to try to stick to their word.

Please, sign the open letter to show Sainsbury’s what you think of their broken promise.

For more information about Sainsbury’s broken promise, and what it means for chickens, click here.

To download copies of the ‘Shamesbury’s apology’ to print or share, click here.

Take action

Please sign this open letter to Sainsbury's to tell them what you think of their #brokenpromise

This website is hosted by Compassion in World Farming, Registered Charity (England and Wales) No. 1095050. To find out more about the fight to end factory farming visit ciwf.org. And for information on how Compassion uses personal data, please read the privacy policy here.

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