Eight years ago, Sainsbury’s announced plans to stock only higher welfare own label fresh chicken. They even took out newspaper adverts to shout about their animal welfare credentials. But, today, less than 20% of the chicken they sell is higher welfare. And now they’ve decided they’re not even going to try to stick to their word.
Please, sign the open letter to show Sainsbury’s what you think of their broken promise.
For more information about Sainsbury’s broken promise, and what it means for chickens, click here.
To download copies of the ‘Shamesbury’s apology’ to print or share, click here.